I’m in the Press room this Sunday morning and all checked-in for the 46th DAC. Follow all of the Tweets for the show at #46DAC from the many folks blogging this conference and trade show.

I just met John Donovan, Editor with Low-Power Design. We’re on laptops blogging, tweeting and catching up on emails.
Rick Stanton, Director of Strategy at Dassault Systems chatted with me about using social media in EDA. We both prefer to use LinkedIn for business and turn off Facebook status updates. Even when using Facebook for personal networking we turn off all the application updates (Mafia Wars, Poker, etc.).
Peggy Aycinena blogs and believes that journalists should cover the news at DAC and not be the news, so no photo.
Lee Wood from MP Associates is behind the scenes making DAC come to life each year for vendors, press and attendees. Lee confirmed that pre-registration at DAC this year jumped 35% compared to last year, so I’m thinking that Free Monday is going to be crowded in the exhibit area.
Gabe Moretti blogs about EDA and has teamed with Gary Smith to keep the EDA wall charts updates.
Jean Armstrong from Armstrong and Associates handles PR for Lynguent, a provider of modelling tools for Analog and Mixed-signal developers, and Extreme-DA who offer static timing.
John Cooley a pioneer in EDA bloggin took my photo so I tried to return the favor but he was being coy. Look for my technical review of SPICE simulators in Cooley’s annual DAC trip report.
John Miklosz is the editor of SOC Central and we had a lively discussion about how to offer an EDA tools directory that was up to date and relevant.
Linda Marchant, VP at Cayenne is one busy person this week at DAC. Her PR company represents many EDA/IP companies: AtopTech, Apache, Azuro, Berkeley DA, Cliosoft, Concept Engineering, Gradient DA, Pyxis, Satin IP, Solido DA, Synfora, Tuscany DA and ViASIC.
Wally Rhines did his best to talk over the very noisy group at the DAC kick-off meeting tonight at the Intercontinental Hotel. For some reason the group socializes for one hour prior to the EDAC speech but then the group never quiets down enough to give the few speakers the respect they deserve to talk about our industry. Wally is the Mentor CEO – Presented the EDAC roadmap for DAC

-          Mobile phone info is available at the show this year, product announcements may be posted by member companies

-          Free Monday was brought back (loud applause), 1800 registered for that

-          Phil Kaufman award – to be presented to Art De Geus on Tuesday

-          Piracy Sessions this year (2) – let’s prevent theft of EDA software around the glob, Tuesday at 1PM and 11:30AM

-          Roadside Assistance – you can become an EDAC member, become a committee member, networking, discounts at DAC, $500 discount on MSS

-          Next year events: Nov Phil Kaufman award dinner, DAC in June at Anaheim

Gary Smith of Gary Smith EDA kind of surprised me by not wearing his usual white suit. He also had to speek over the crowd noise coming from the back of the room.

CAGR is 8.6% over the next 4 years, not explosive growth.

-          ESL is taking off, more fpga seats, cae in double digit growth.

-          Ic cad growth of 12-15%

-          Could eda be a $12b market?

-          ESL Seats – In the board/fpga segment there are about 5,00 seats

-          Embedded systems has 40K (2007) to 60K seats (2011), however there’s too much free software, so let’s grow the asp of embedded seats to something like $30K.

-          Sw part of esl is drifting away from eda

-          Commercial embedded sw players are disappearing (wind river, keil, spectron, metroworks, qnx, microware, ati, tasking, sun)

-          Mentor pays attention to embedded, others in EDA are still watching. Gary praised Mentor for having the foresite to buy into an RTOS company years ago.

-          Why embedded? RTOS. Money is in multi-core tools. How to get a $30K tool for multi-core?

-          Will semi vendors offer low-cost or no-cost embedded tools, akin to FPGA vendors offering free tools

-          EDA of 12-15% predicted growth over the next decade

-          Do you tweet? No way, see @lorikate. Here I think that Gary is plain missing the boat in terms of creating a dialog within the EDA industry.

As a blogger I received a special Media Badge which has a red, white and blue ribbon across the bottom. I feel a bit patriotic when I wear it. Tomorrow I’ll start blogging about EDA vendors that I visit with and share what I learn.