Taken for Granted

ESL, embedded processors, and more

Day 0 of DAC 2009 …. Welcome Reception

Filed under: Uncategorized — July 27, 2009 @ 12:30 am

I attended the DAC 2009 welcome reception this evening (Sunday) from 17:30 to 19:30, sponsored by Gary Smith EDA and EDAC.   Andrew Kahng, General Chair of DAC 2009, gave a brief talk followed by Wally Rhines, CEO of Mentor Graphics and Chairman of EDAC.  Andrew mentioned the scholarships offered to attend DAC for the unemployed, which I hope is useful for them.   Wally mentioned that with Free Monday being back this year, they have 1800 people registered so far for Free Monday (tomorrow) – we’ll see how busy the exhibits will be with the extra attendees.

The longest talk, albeit relatively brief and a bit hard to hear over the chat of several hundred people socialising, was given by Gary Smith with a few highlights as he saw it of the current state of the EDA industry.  Continuing his theme of the last few years, Gary stressed the growing importance of electronic system level (ESL) design and tools, and discussed the SW tools sector which with recent acquisitions (such as Intel buying Wind River) is “drifting away from EDA”.   He also introduced an acronym that I did not recall – ESDT (Embedded SW Design Tools) and finally concluded that this year is a “Make or Break Year”, which of course could have been said – and probably has been – about EDA in most of the previous years of DAC.

No particular surprises there, but with a crowded welcome reception I hope it is a harbinger of a good crowd and lively discussions at DAC this year.

1 Comment »

  1. SKMurphy » DAC 2009 Blog Coverage Roundup:

    [...] Grant Martin on “Day 0 of DAC…Welcome Reception“ [...]

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