Well, that was my first thought, from an electronics perspective, when I heard the news yesterday (September 16) about United Business Media (UBM) buying Canon Communications for $287 million. UBM owns EE Times while Canon is the owner of EDN, having recently obtained it from Reed Business Information.

Canon operates 41 trade shows, which account for about half of the company’s revenue. It’s these established shows that are probably the primary reason for the UBM acquisition. Tradeshows have become increasingly more important for organizations such as UBM, who have seen their print revenues drop over the past several years due to the increased use of web-based resources by engineers and other factors. However, the EE Times/EDN component of the deal is very interesting to those of us in the electronics industry.

I have always associated EE Times with electronics industry news and EDN with electronics design, although both publications, in recent years, have made attempts to broaden their material to cover both news and design topics. Now, both publications and their websites will be under one roof. Will each continue under its own name and with its established identity and pedigree or will we see, for the sake of cost savings and increased attractiveness to a potential advertising base, a new publication merging the two? Time will tell, but the acquisition does provide a good opportunity to streamline and enhance two very well respected electronics publications that have lost recently some of their luster.

Posted by admin, filed under Uncategorized. Date: September 17, 2010, 11:25 am | No Comments »

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