Over the past several months, semiconductor foundries have been going all out to promote themselves and their partners. Two of the Big Boys – TSMC and GLOBALFOUNDRIES – have been spending lots of money on their own shows and on making appearances at others.

Both TSMC and GF (the only major foundries at DAC) set up large partner areas where multiple IP, EDA and other partner companies had tabletop displays and kiosks and made presentations to the attendees. More significant, however, are the efforts of both companies in sponsoring their own technical symposiums, free to attendees. TMSC had a total of nine symposiums worldwide, an increase of what they sponsored last year. GF is preparing to have a Silicon Valley technical conference on September 1, which will fill a gap left by the cancellation/postponement of the Common Platform technical conference.

This uptick in foundry-sponsored conferences and symposiums is good news to their various partners, particularly those in the IP provider space, and to attendees, since these people are focused on everything available to help them do their chip designs. Attendees appreciate seeing and considering IP from the partners at a foundry conference as a “nod of approval.” Nowadays “show me the silicon” is a requirement for many semiconductor developers, and having several of a foundry’s silicon partners available in a common venue is a win-win-win (foundry-silicon partner-customer) situation.

Beyond processing expertise and pricing, a foundry’s “partner community” is an important factor that helps differentiate itself from its competitors. Expanding this community and spending the money to make it available to the semiconductor design community at-large through symposiums and conferences is a positive sign that the semiconductor industry is moving upward.

Posted by admin, filed under Uncategorized. Date: August 2, 2010, 2:27 pm | No Comments »

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