Koby’s Kaos

Some commentators confuse Design for Yield with “Some Old/Same Old.” I’d suggest it’s more a call for information sharing on an ever widening scale. The chip ecosystem is fluid. While there is safety in sticking with the same physical approach that worked last time, ignoring changes in processes and tools means giving up ground to your competition.

Then again, not all changes are good. The road into the swamp is paved with promising first steps. I don’t envy engineers and designers who have to stake bets on the entire (hopefully profitable) life of a device. All I can do is keep shoveling the best information I can, issue after issue, and hope that it helps. What profit a man to save his soul but lose the bottom line?

The last generation has lived a comfortable life, with advertisers paying big bucks to even associate themselves with hard news and independent commentary. This has been true on everything from current events to questions of science and technology. But that wasn’t true in the past, is only vanishingly true now, and won’t be at all for the foreseeable tomorrows.

As products and ax-grinding points of view own the media, truth becomes more elusive. It has never been easy, and it seems more polarized and vague every day. Stacks are higher, yet the payouts seem lower. You can spend more time studying web information to pick out their biases than you do finding reliable insights. Whose vision of future ecosystems will best define tomorrow’s processes, the ones you have to plan for today? In other words, whom can you trust?

Yourself.

At least you know your information is bad.

Good luck. We’ll leave an LED on for you.