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	<title>Comments on: Chip Revenues Grow, but Software is the Future</title>
	<atom:link href="http://www.chipdesignmag.com/blyler/2009/12/11/chip-revenues-grow-but-software-is-the-future/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chipdesignmag.com/blyler/2009/12/11/chip-revenues-grow-but-software-is-the-future/</link>
	<description>Just another engineering physicist turned editor</description>
	<lastBuildDate>Mon, 05 Dec 2011 17:10:01 +0000</lastBuildDate>
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		<title>By: VLSI Training Institute</title>
		<link>http://www.chipdesignmag.com/blyler/2009/12/11/chip-revenues-grow-but-software-is-the-future/comment-page-1/#comment-8776</link>
		<dc:creator>VLSI Training Institute</dc:creator>
		<pubDate>Thu, 17 Dec 2009 06:31:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.chipdesignmag.com/blyler/?p=276#comment-8776</guid>
		<description>Indeed headlines look promising but results of this quarter will only tell how much depth is there in recovery. One thing is for sure that semiconductor industry has stopped layoffs or reduced the rate drastically. But we yet to see any consistent hiring trends in Industry.</description>
		<content:encoded><![CDATA[<p>Indeed headlines look promising but results of this quarter will only tell how much depth is there in recovery. One thing is for sure that semiconductor industry has stopped layoffs or reduced the rate drastically. But we yet to see any consistent hiring trends in Industry.</p>
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		<title>By: Yariv</title>
		<link>http://www.chipdesignmag.com/blyler/2009/12/11/chip-revenues-grow-but-software-is-the-future/comment-page-1/#comment-8700</link>
		<dc:creator>Yariv</dc:creator>
		<pubDate>Sun, 13 Dec 2009 06:27:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.chipdesignmag.com/blyler/?p=276#comment-8700</guid>
		<description>Hi,

I believe that the meaning of the &quot;The value has shifted from just hardware or software to hardware and software&quot; in the coming future in the COM business is the long awaited Software defined Modem/Radio/PHY. 

If you will scan the web you will see more and more companies advancing to this field. Some are doing research on the subject as IMEC some even have products ready as Sandbridge, Icera and ASOCS (Although the HW architecture is different).

This type of products requires a complete merge of the SW ,HW , algorithm design teams. From the first stages of the architecture they need not only answer the question does the HW is powerful enough to do LTE/Wimax/CDMA etc but also:
1. Can my SW team write a modem with it?
2. What type of compiler do I need?
3. How complex is it to write a full modem?
4. How can I get the advantages of SW into the HW?
5. How can I give the SW the complete power over the HW so I can get a solution which is like a dedicated HW?

And there are probably more questions which pass between the two worlds of HW and SW.

I believe that the market is heading that way from many different reasons:
1. Time to market.
2. NRE.
3. Verification.
4  Product life span (SW can be always modified).
etc.

 Yariv.</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>I believe that the meaning of the &#8220;The value has shifted from just hardware or software to hardware and software&#8221; in the coming future in the COM business is the long awaited Software defined Modem/Radio/PHY. </p>
<p>If you will scan the web you will see more and more companies advancing to this field. Some are doing research on the subject as IMEC some even have products ready as Sandbridge, Icera and ASOCS (Although the HW architecture is different).</p>
<p>This type of products requires a complete merge of the SW ,HW , algorithm design teams. From the first stages of the architecture they need not only answer the question does the HW is powerful enough to do LTE/Wimax/CDMA etc but also:<br />
1. Can my SW team write a modem with it?<br />
2. What type of compiler do I need?<br />
3. How complex is it to write a full modem?<br />
4. How can I get the advantages of SW into the HW?<br />
5. How can I give the SW the complete power over the HW so I can get a solution which is like a dedicated HW?</p>
<p>And there are probably more questions which pass between the two worlds of HW and SW.</p>
<p>I believe that the market is heading that way from many different reasons:<br />
1. Time to market.<br />
2. NRE.<br />
3. Verification.<br />
4  Product life span (SW can be always modified).<br />
etc.</p>
<p> Yariv.</p>
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