Lack of Pubs and Comm Skill of Engineers Spell Trouble
Be sure to check out the latest blog by Lou Covey: Lack of publications is filling up email boxes [Just for the record, I think engineers can communicate as well as most other professionals. What engineering professionals lack is an understanding of the bigger and interrelated issues - aside from merely the technical ones. Also, good communication - especially in the written word - requires more time and practice than most working engineers can afford.]
The discussion on Lou’s blog heralds back to my recent blog about DAC relaxing the press rule for bloggers (both independent and corporate) and marketing folks (as press). Those few of us left in the traditional press know exactly what I mean – remember the denial of access to the press room for all but full-time press folks?
From the responses on both Lou’s blog and mine, it seems clear to me that most bloggers don’t understand the “legacy” of the issue, namely, that with the decline of the established press most companies and conferences are desperately looking for any coverage they can get. This problem certainly isn’t the fault of the bloggers, who are happy to find growing acceptance as “press.” But not all bloggers are bloggers, if you know what I mean. This coverage-at-any-cost (not dollars but integrity of content) issue will greatly muddy the waters for legitimate and independent content provides. That’s the long term issue.