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System-Level Design Community Gains Visibility as New Media

Thanks to Brian Fuller’s recent blog post: Publishing’s Changing Landscape – and PR’s Response in which he mentions the design communities that Ed Sperling and I have been creating and growing for the last 6 months. Ed’s actually been working on the business model upon which these portals are based for some time now.

The trends chart the Brian highlights from compete.com is useful, though a bit misleading since the System-Level Design (SLD) community has a larger following than indicated – almost 3X larger. But compete.com doesn’t track subcategory sites and SLD is a subcategory under the Chip Design website. So the numbers get skewed. Perhaps this is one of the reasons why Brian’s friend – Bob Beachler, VP of Marketing at Stream – is wary of “digital/media ROI.”

Chip Design vs GeekEDA - Data misleading

Still, the trends are good for our community. And to get noticed by the venerable Mr Fuller is, well, just icing on the cake.

2 Responses to “System-Level Design Community Gains Visibility as New Media”

  1. Lou Covey Says:

    One of the barriers we all have to get over is the number of people reading a particular social media site is no longer as important as the identity and relevance of the people reading the site. For example, I mentioned in State of the Media this week, that a company that had a New Tech Press video report was only viewed 200 times on our site. What made that significant, however, is that number included editors from CNET, PC magazine and USA Today. Those publications were notified of the story by the company giving them a “Tip.” The publications in turn decided to do their own coverage.

    If that NTP report had a wide audience, those media outlets would have felt “scooped” and could have ignored the company news altogether, but since the coverage came from an “insignificant” web publlication, it immediately had credence.

    The viral quality of social media is its strongest.

  2. John Blyler Says:

    All too often the numbers are deceiving. The smart PR/Marcom folks know this, but still large numbers are a big pull. Quantity over quality – the shot gun approach.

    BTW: Congrads on the VComm Venture Faire, Lou.

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