EDA User Rescue Plan
Kudos to Blue Pearl (Nichole?) for this clever and inexpensive marketing idea – a stimulus package that promotes their line of RTL analysis and timing tools. “The EDA rescue plan will help you replace old, troubled EDA tool assets or outdated design methodology with a more modern solution and SAVE $$,” quoting from a recent email blast from the company. Don’t know why they don’t have this adv on their website?
On a more serious note; Does the EDA industry need saving? If the big 3 EDA leaders journeyed to Washington seeking a bailout, would they be received any differently then the last trio from the auto industry? What would the industry offer as a reason for the bailout – that EDA is too critical to electronic chip development to fail? That would be a hard sell, especially to technically-challenged politicians.
The best plan for survival of our industry lies in the education of the next generation of Americans. Knowledge is power, especially in a global market.