Note to Startups – Work on your Briefings
Ah, the joys of meeting with startups! Don’t misunderstand me – I enjoy talking with the engineers and technical folks at startup companies. But the official press briefing of startup companies are often less than helpful. In fact, a handful of such briefings have become classics among editors for their consistent lack of useful information.
Chris Edwards, well-known UK writer, has a great post about the lack of satisfaction in startups briefings in the latest Publitek Media News. Here’s one of my favorite quotes:
… going to startup briefings can be a lot less rewarding than simply surfing the web or turning up to conferences. I’m coming across more situations where the press meeting contains almost no useful information. Yet the CTO is spilling the beans to an audience of engineers in another room.
Press briefings are usually the last thing most startups think about. And it shows.