Don’t go it alone – My Advice to new EDA/IC publications
Several new e-newsletter style publications have rushed in to fill the void created by the departure of CMP (and others) from the field of meaningful EDA/IC coverage. The latest such venture into the fray (or is it “the fraying world”) of EDA/IC coverage is Kevin Morris’s “IC Journal.”
Kevin – a fellow Portlander and editorial colleague – is well known for his witty and insightful blogging-style coverage of the FPGA world in “FPGA Journal.” It would be my guess that the new IC e-newsletter will rely heavily on his FPGA background and experience. This certainly makes sense as over 60% of ASIC designs require some sort of FPGA prototyping for verification.
Kevin’s e-letter joins several other recent editorial/analyst vehicles, including Richard Goering’s SCDsource and Gary Smith EDA. Though competitors of varying degrees, I’m personally glad to see that the EDA/IC world hasn’t lost the significant intellectual property represented by these experts.
But I would offer my colleagues this advice; be careful about going it alone. Collaboration is becoming crucial to success, as readership and the message means continue to change. That is one of the reasons why Chip Design will be partnering with both start-up media firms as well as long established print-online publications to expand our readership and coverage areas. More news soon.
Good luck to all of us in this brave new era of publishing…we’ll need it. — JB