The ESL Edge

31
Mar

Unintended consequences

We hear a lot about unintended consequences in the economy these days. When the government or some other organization meddles with something, things happen that they had not thought about or intended. Today I saw that Richard Goering is now the senior manager for technical communications at Cadence. Looking back at SCDsource, it has been over a week since anything new appeared on that site. It would appear as if another publication that attempted to provide vendor neutral reporting on the EDA industry has gone by the wayside. EDA designline has also gone – or at least brought back ‘in house’ and who knows if it will see much further activity.

So is the EDA industry so different from every other industry that it cannot support even a small independent trade press? Is it that the EDA industry does not want to advertise and support them? Perhaps this is the unintended consequence of the industry pushing for the lowest price deal that they can get on EDA tools. Advertising is just not worth it, especially when the number of customers they are serving is somewhat constant or even declining. The unintended consequence is that those very buyers will no longer be able to get unbiased information about the industry, and it will actually cost them more by having to talk to all of the suppliers out there to find out what they have, and then do the evaluations themselves to find out if the information they are being provided is indeed completely true and unbiased.

Perhaps on a personal level, it will help all of the independent EDA consultants, like myself, who will now be the only source of impartial information about what the EDA companies are up to, and if the claims they make are true. But even consultants rely on the trade press to bring things to our attention. It could also mean a lot more work now for us to keep up with the tool introductions and developments.

4 Responses to “Unintended consequences”

  1. 1
    Ray Salemi Says:

    I think we are seeing a wholesale shift from large centralized newspapers as clearing houses for information, to smaller blog-style publications.

    Kevin Morris at http://www.fpgajournal.com is an example of the new wave.

    There are also more forum-based discussions available such as http://www.fpgacentral.com or http://www.verificationguild.com, or dare I say, http://www.fpgasimulation.com.

    I like the new approach better. In the past we in EDA marketing had to kowtow to a few folks who had somehow become self-appointed arbiters of truth, even though we knew for a fact that they were just as much slaves to their own biases and opinions as the rest of us.

    I’m happy to see a new approach with more voices. I think this will make the communication about EDA tools less susceptible to spin and more in keeping with actual user experiences.

  2. 2
    John Blyler Says:

    I agree with the value of the forum-based discussions – really the remnants of the old Usenet model. There are a good source of information for engineers.

    But blog-style pubs are hardly new. Recall Tony Perkins original “Always-On Network” from the early 2000’s. Unfortunately, the blog model will not sustain the wide range of coverage necessary for a balanced viewpoint. That’s the real problem.

  3. 3
    Joe Basques Says:

    Couldn’t agree with you more John. The blog model will not sustain wide ranging balanced coverage necessary for industry growth. Other models will emerge as well such as sponsored content. That’s why we started New Tech Press for all those interested in sustaining independent third party coverage for EDA. For more information see http://www.newtechpress.net

  4. 4
    SKMurphy » A Conversation with Ed Lee on the Changing Media Landscape for EDA Says:

    [...] on what the bloggers may become. He wrote an interesting blog post at the end of March on “Unintended Consequences. “Will the independent EDA consultants, like myself, be the only source of impartial [...]

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